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Your Real Estate Website Architecture is NOT in your Control
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Your Real Estate Website Architecture is NOT in your Control
Posted June 30th, 2011 by Rick Turner
in
Real Estate
Ohio
Blogs
Toledo
wp.me Real Estate Websites are NOT within your control — the essence of working your Internet Presence is dependent on what is deemed important by Website Vendors and Programmers; they regard themselves as knowing more than you — and I strongly disagree with that premise! I share an anecdote with many and tell them: "Even if you can hire the brilliant minds of Google, responsible for the indexing Algorithm, they would not be able to tell you which website will rank well in Real Estate — worse they will not be able to build the proper Real Estate Website!" Your Real Estate Website Architecture in NOT within your Control Think of this way: 1. The Google Algorithm is so complex and driven by so many variables that only computers can render its results. The programmers at Google will have better instincts about what works and what does not, but cannot definitively know the answer. This is not bad news — this, in essence, means that the process has a level of fairness to it. 2. To be a programmer does not mean you understand the psychology of Buyers and Sellers in Real Estate. I will share with you a simple idea on this… Facebook understood the psychology of "Frending" more deeply and more profoundly than any other Social Media Company; whereas Google and Myspace failed miserably at this experiment. Knowledge and Resources are NOT enough — Psychology and Creativity play as important a role! As a Realtor or Broker you are having to rely on the expertise of Website <b>…</b>
Feed: Toledo Foreclosures
Original article